Founded in 1952, the company that would become the Timberland Company in 1973 innovated quickly by inventing the system of injection moulding to produce shoes. With these waterproof, comfortable shoes, the brand made a worldwide reputation for itself. Today it specializes in outdoor clothing and shoes, and the brand still stands out by offering casual products that are still practical. The famous Timberland boot intended for walking is so popular that men no longer hesitate wearing it on a daily basis. Selling products for men, women, and children, Timberland has managed to diversify its products to meet the needs of as many people possible. There are even Timberland socks, as well as gloves and hats. Each piece of clothing for the outdoors is offered by the company with taste while being modern and functional. By constantly adapting its lines of clothing and quality shoes, Timberland has been successful at retaining its increasingly numerous customers around the world.